Weeks 1–2
Name and rules
A lawyer clears the name and the prize before a sticker is printed. The lines go out in Hindi, and in Punjabi if that is the town.
90 days
Walk one market.
Finished is not a Reel. Finished is one street where a creator was paid because a link was live, and one owner who paid for a second round.
Weeks 3–6
Ten shops, thirty creators
In person, then WhatsApp the same day. Creators who already film this market. Rates from three quotes in hand.
Weeks 7–13
Four posts, one draw
UPI within seven days of a checked link. QR on the counter the day the post is up. One small prize, with a free entry and a random draw. Then count second invoices.
Not this quarter: a second city, a film premiere, national ads, an app store, or a headline that says the post went viral.